Background Motorola
On
25 September 1928, Paul V. Galvin and his brother, Joseph, to enter
into a legal entity company Motorola Galvin Manufacturing in Chicago. Their first product was a battery eliminator. With this tool battery from the power of radio can run on electricity house. In 1930 the company produces Motorola radio, one of the first successful products. Company
founder Paul V. Galvin made a name Motorola for the car radio which
means "motor" for motorcycles with "ola" which sound like. Thus the name Motorola is known around the world. In 1940 they made a tool Handle-Talkie SCR536 AM portable two-way radio.
Manufacturing Galvin Corporation introduced commercial radio products are In 1943, they design tool for American soldiers. With a weight of 35 pounds and a range of about 10 to 20 miles (16-32 kilometers). And this year they are also Galvin Manifacturing Corporation sell their shares at $ 8.50 per share. In 1946 Galvin Manufacturing officially changed to Motorola, Inc..
In
October 1946 date, the Motorola communications equipment to bring them
to the Ilinois Bell Telephone company to provide telephone service in
Chicago's first car.
The first television produced by Motorola in 1947. The television and sold 100,000 units during the period of one year. In June 1955 Motorola introduced their new logo lettered "M". Robert W. Galvin, the son of founder Paul V. Galvin ie, become president of Motorola in 1956.
Year
1973 Motorola demonstrated a prototype of their design called the
DynaTAC (Dynamic Adaptive Total Area Coverage) portable cellular
radiotelephone system. Handsets that require little electricity is a fundamental element of this system.
Motorola uses Six Sigma to improvise quality of their processes in 1986. Six Sigma provides a common language for measuring shape and make the quality of a global standard.
In June 2000, Motorola and Cisco Systems, Inc.. Producing GPRS (General Packet Radio Service) The first commercial cellular network to BT Cellnet in the UK. This system also uses a model of the Motorola Timeport P7389i.
Motorola in 2000 the first test of high speed frequency of 700 MHz wideband system data for public safety users. Police, fire and EMS services deploy systems of this trial at the Pinellas Country, Florida, in 2001.
Edward J. Zander became President and CEO (Chief Executive Officer) of Motorola, Inc.. In January 2004. Since 1928, Motorola has been involved in the world of communications and electronics. The company gained many awards in the past 75 years.
They pioneered mobile communications in the 1930s with car radios and public safety networks. They make the equipment was first brought to the moon in 1969. They led the communications revolution with the mobile phone was first introduced in 1983 and High-Definition in 1990.
Motorola
demonstrated a prototype of their cellular phone using the GSM (Global
System for Mobile Communication) in Hanover, German in 1991.
At
a ceremony at the White House in 2006 Motorola get the National Medal
of Technology, where the award is the highest award for technology
innovation. Motorola included the top 10 in the Best Corporate Citizen Award for 2006.
Motorola is an American company. Now about 60000 more people working for Motorola scattered throughout the world. The company has branch offices in Poland since 1992, in Warsaw and Krakow are in Software Center since 1998.
Motorola is also known in the world as a leader in wireless and broadband communications.
Quoted
from Sinar Harapan, Motorola made a breakthrough with the launch of the
Motorola MPx market that combines the sophistication of desktop and
mobile convenience. The
new phones provide convenience at any time through the use of mobile
phones Windows Mobile software, QWERTY keyboard, connectivity endlessly
with Wi-Fi support and Bluetooth technology, as well as 1.2 megapixel
camera, and a large color screen that can be opened horizontally and
vertically.
According
to observers of the mobile phone technology, the Motorola MPx has
created a perfect unification between business and pleasure.
This
phone is also a must-have solution to help professionals organize their
mobile lives at work, at home, on the go or when relaxing. With
the sophistication of the desktop in the palm of the hand, you will
always be connected with a business or social events while on the move. This
tool also offers compatibility with all Microsoft Office PC
applications that allows users to stay focused on current business
wandered.
By integrating all the sophistication of wireless devices in a product smaller than other products in its class on the market, the Motorola MPx carry your mobile office to a level that is completely new. All your contacts are in the grip thanks to the remote mail and multifunction QWERTY keyboard which allows to send e-mails right away. In addition, MPx was also supported by the relentless connectivity via Wi-Fi and Bluetooth wireless technology, so you can maximize your presence and productivity. Mergers, acquisitions, working together, you are ready to do all that. Through the latest products, Motorola has created a compelling mobile market. For most consumers, the form factor is very important towing interest when choosing a phone. The RAZR V3 has an attractive form factor, coupled with the expected function on mobile. The phone is loaded with a variety of advantages. For example, there is a combination of aircraft-grade aluminum metal with new features, antennas and chemically-etched keypad formations device with a thickness of only 13.9 mm. JAKARTA - Motorola last week launched three models of handset with 3G capabilities to the Indonesian market. The new models are the E1000, A1000, and C975. E1000 models presenting the latest mobile entertainment and communication skills in a 3G network. The form is small, lightweight and stylish that can make anyone envious. This phone is designed for entertainment enthusiasts. Features mobile movies on the screen (high resolution) using MPEG4 video, MP3 player that is mounted and removable memory card to enjoy high quality music. Another feature is the high-speed mobile internet access and two-way video telephony. For directional services through mobile phones, this model offers an integrated AGPS technology. This phone also offers the ability to communicate with one person, or several people in a group with the push of a button, thanks to teknologipush-to-talk. "As the pioneer of 3G technology, we are very proud of the E1000, which gives a more interesting experience in a smaller device that had been sought by consumers," said Robert van Tilburg, Country Manager, Mobile Devices PT Motorola Indonesia. JAKARTA - Motorola, Inc.. has just released three new mobile phones (cell phones) with new facilities push-to-talk, ie V400p quad-band GSM, CDMA T300p with a solid design and V65p CDMA with a sleek design. Each phone is designed to provide the experience of communicating with facilities push-to-talk service that fits the needs of the target consumer segment Motorola. Until now Motorola is known as an industry leader in the technology sector a push-to-talk that is aligned with the commercialization of CDMA solutions throughout North America. In addition, Motorola also has a commitment to expand its reach to a solution of push-to-talk GSM and CDMA all over the world in 2004. "Portfolio mobile push-to-talk (PTT) communication we offer a pleasant experience for the customer segments that will be the first community to adopt these technologies and drive market growth," said Tom Lynch, president and chief executive officer, Personal Communications Sector, Motorola , Inc.. According to Tom, PTT technology provide a solid foundation to build and put in a position Motorola as a company that provides solutions for mobile operators and creates circumstances "must-do" (not to be missed) for consumers. " Sales in 2003 reached U.S. $ 27.1 billion. Motorola creates innovative technological solutions that benefit the people in the home, office and on the move. Motorola is also a progressive company that is run in accordance with ethical business practices, protecting the environment and supporting the communities in which Nokia operates. JAKARTA-Motorola, Inc.. a global leader in wireless communications, market penetration to 29 provinces in Indonesia to launch two new Motobus to conduct roadshows hellomoto. Motobus program was first launched in 2004. The tour this year aims to promote the use of mobile phones, especially to consumers who are outside of Jakarta. JAKARTA - PT Bank Permata (PT) with PT Motorola Indonesia and PT efit Media Technology cooperates publishing an e-Wallet Card Moroeward. This partnership was formally signed by Irma A. Zahiruddin (Director of Retail Banking of the Bank), Robert van Tilburg (Country Manager Nokia Indonesia) and Princess Rush (DirekturEfit). Bank as a company engaged in financial services continue to do the same work with business partners to continue to provide the best service to meet the needs of customer transactions, "said Irma, Friday (25/2) in Jakarta. This form of cooperation is the e-Wallet card issuing co-branded Visa Electron network that uses the name Motoreward Card. This card is only used as a member fronliners Motorola, are also used for the transfer of reward. "With the technology of automatic transfer service system PermataBank, fronliners Motorola may receive rewards transfers without the need to open a free account and monthly fees. In addition cardholders can also enjoy a variety of services such as ATM. Debit cards, Jewel T and others, "he said. To that end, Motorola Indonesia appointed as executor efit Media Technology program. "We are very proud and grateful to the Bank for its cooperation. We hope this can last well and thrive in the future, "ujarRobert. As of December 2004, the Bank had a net profit of Rp 622.7 billion. Total assets at end-2004 amounted to Rp 31.6 trillion. Meanwhile public funds that have been collected reached Rp 25.9 trillion as of December 2004. JAKARTA - PT Telkomsel, the mobile operator partly owned by PT Telkom Tbk, continues to innovate to provide the best facilities and advanced for its customers. After successfully introducing EDGE technology (Enhanced Data rates for GSM Evolution), operators now control more than 51 percent market share of cellular services in Indonesia, took Motorola and Microsoft launched the service. Windows on Telkomsel is a service that allows mobile subscribers of Telkomsel, especially corporations can access multimedia, web browsing and can manage personal information, e-mail with Microsoft Outlook connection. "With the software 'Windows Mobile' services through a network of General Packet Radio Services (GPRS) provides data communication through integrated solutions," said sales director of Telkomsel, Yuen Kuan Moon, pa-da launch a Windows service on Vodacom, new-baruini. GPRS-based mobile technology is a service that allows customers to send data and images in bulk. In addition, specialized services for Telkomsel subscribers can access corporate intranets his own company as well as other services such as corporate email, personal information management, as well as access to information from the TV station and the Yellow Pages. "The service is realized by a combination of software and Windows Mobile phones Motorola Mpx200 capable of creating sophisticated platform," he said. Director of Microsoft Indonesia, said Ari Kunwidodo windows mobile applications offered in this collaboration is the 2002 version, and the future it is also possible to switch to another application and more advanced features. Meanwhile, on the side of the phone is available, the operational manager of the Personal Mobile PT Motorolla, Agus Institution, said the current Windows services can be accessed on the new Vodacom Mpx200 phone. "But in the third quarter of 2004 will be re-releasing the two types of phones Mpx100, Mpx220 equipped Bluetooth, megapixel integrated camera. So that applications that currently there is not wasted because it can be upgraded, "Applied katanya.Siap president director of PT Telkomsel, Bajoe Narbito, says it has held a GPRS technology in about 80 percent of Telkomsel's GSM network which now has to cover about 85 percent of the population in Indonesia. "With the ownership of the largest cellular network in Indonesia indicates that the service is ready to be applied," said Bajoe adding, the number of Telkomsel currently menapai 10.2 million, and predicted the end of 2004 could reach 14 million. Added, in 2004, PT Telkomsel also spend about 600 million U.S. dollars which the majority of services to increase coverage, increase network capacity and implementation of mobile technology-based Enhanced Data for GSM Evolution (EDGE). The number of Base Transceiver Station (BTS) Telkomsel currently at 5.4.950 base stations will be built and in 2004 as many as 1400 to 1600 units of new base stations. Telkomsel is a company whose shares are owned by PT Telkom Tbk (65 per cent) and Singapore Telecom (SingTel) 35 percent. Number of Telkomsel currently reaches more than 9.9 million customers, or reached 52 percent market share in the Indonesian mobile. Operator with the largest network in Indonesia using dual band (900 and 1800) that has served about 85 percent of the population, or nearly more than 500 major cities in thousands of districts in Indonesia.
Objective Motorola management will understand their true needs of Information Technology. With advantages in terms of technology, they realize that they can make Motorola as a leader in the mobile phone world. The first product is a car radio made in 1930, and the researchers they began to do research that gave birth to the product named the handie-talkie that is designed specifically for members of the U.S. military. With technology advancing so rapidly that Motorola was dedicated to making the communication can be done anytime and anywhere. Car radio telephone company provides an opportunity for Motorola to help people communicate with each other. Beginning in 1946, when the radio telephone services are run in the United States, the company produces the car radio telephone that supports two-way radio communication. Due to the limited number of frequencies existence, then this car telephone can only be done occasionally and finally the use of these communication tools also raises several other issues such as the caller waits for a response too long. Plus the radio path can not be used again in the area due to interference from high-powered radio station. As the rapid development that occurs at Motorola, then even more incentive to do research to be able to realize a seamless communication. At the time of the study, the experts realized that the potential of information technology to promote the progress of the communication system. The company also has a very big idea that communication can evolve not only by making a cordless phone, but also to redesign systems and infrastructure to support it. Motorola Teams also have to prove to the Federal Communications Commission (FCC) that the system can be combined with mobile phone. But they do not have much time enough. Making the first cordless phone in the world is a very big challenge. No one had ever imagined let alone seen it, so there is not anything that can be used as a reference or comparison. One of the officials named in Motorola's Martin Cooper calling the directors of the company are Rudy Krolopp design and all his team for designing the shape of the mobile phone tersebut.Dalam 6 weeks time 3-dimensional model of the mobile phone should have been made and the prototype will be used at the meeting to present the FCC. The idea was obtained at the time of disebuah dinner restaurant. Krolopp says "We called it a shoe phone, Because It sort of looked a little bit like a boot". The team also worked hard to make that idea into a prototype. And in February 1973 the Motorola DynaTAC has finished producing (Dynamic Adaptive Total Area Coverage), which is the prototype of a portable telephone. But the challenge for Motorola does not stop here, they have to design a large commercial area of the system so that their products can be used.
DynaTAC cellular system should allow its use can be done even if the user moves - moving place. To realize it needed an innovative technicians. Plus Motorola should make a large-capacity system that can be used by a mobile phone and a portable car phone. The technicians also work systematically to be able to make their products can be used with either. And on 21 September 1983, Motorola made history when the FCC approved the DynaTAC 8000X phone as the first mobile phone in the world. After nearly 10 years and less investment of U.S. $ 100 million, Motorola's commitment to developing innovative mobile technologies and a revolution for communications and information technology industry is also changing the way of life for all humans in this world. Pressing expenses of $ 3 billion within 3 years
Background Since Motorola was founded in 1928, Motorola has established itself with the image as an innovative company. Motorola is one company that integrates technology roadmaps, six sigma quality, and cycle-time reduction of 10x in the manufacturing process. But in 2000, when the purchasing power of the technology decreases, motorola only get revenue of $ 27miliar without the slightest benefit to the company. Seeing these conditions, management of Motorola made the decision very saulit is closing some factories, lay off a number of employees, and sell some units bisinisnya. Motorola further focus its strategy towards e-business to remind returning corporate profits. Then came the concept of the so-called Digital Six Sigma, encompasses some new things such as web-based training tools, modeling and simulation tools, digitized process compliance, and quality-measurement tools. To run this new concept at the same time lead, Chris Galvin, CEO of Motorola in 2002, bringing Mike Fenger, who has led the application of Six Sigma and e-business strategy at General Electric's Lighting Division. Fenger main objective is to reduce costs by $ 3 billion over three years.
Challenge
By integrating all the sophistication of wireless devices in a product smaller than other products in its class on the market, the Motorola MPx carry your mobile office to a level that is completely new. All your contacts are in the grip thanks to the remote mail and multifunction QWERTY keyboard which allows to send e-mails right away. In addition, MPx was also supported by the relentless connectivity via Wi-Fi and Bluetooth wireless technology, so you can maximize your presence and productivity. Mergers, acquisitions, working together, you are ready to do all that. Through the latest products, Motorola has created a compelling mobile market. For most consumers, the form factor is very important towing interest when choosing a phone. The RAZR V3 has an attractive form factor, coupled with the expected function on mobile. The phone is loaded with a variety of advantages. For example, there is a combination of aircraft-grade aluminum metal with new features, antennas and chemically-etched keypad formations device with a thickness of only 13.9 mm. JAKARTA - Motorola last week launched three models of handset with 3G capabilities to the Indonesian market. The new models are the E1000, A1000, and C975. E1000 models presenting the latest mobile entertainment and communication skills in a 3G network. The form is small, lightweight and stylish that can make anyone envious. This phone is designed for entertainment enthusiasts. Features mobile movies on the screen (high resolution) using MPEG4 video, MP3 player that is mounted and removable memory card to enjoy high quality music. Another feature is the high-speed mobile internet access and two-way video telephony. For directional services through mobile phones, this model offers an integrated AGPS technology. This phone also offers the ability to communicate with one person, or several people in a group with the push of a button, thanks to teknologipush-to-talk. "As the pioneer of 3G technology, we are very proud of the E1000, which gives a more interesting experience in a smaller device that had been sought by consumers," said Robert van Tilburg, Country Manager, Mobile Devices PT Motorola Indonesia. JAKARTA - Motorola, Inc.. has just released three new mobile phones (cell phones) with new facilities push-to-talk, ie V400p quad-band GSM, CDMA T300p with a solid design and V65p CDMA with a sleek design. Each phone is designed to provide the experience of communicating with facilities push-to-talk service that fits the needs of the target consumer segment Motorola. Until now Motorola is known as an industry leader in the technology sector a push-to-talk that is aligned with the commercialization of CDMA solutions throughout North America. In addition, Motorola also has a commitment to expand its reach to a solution of push-to-talk GSM and CDMA all over the world in 2004. "Portfolio mobile push-to-talk (PTT) communication we offer a pleasant experience for the customer segments that will be the first community to adopt these technologies and drive market growth," said Tom Lynch, president and chief executive officer, Personal Communications Sector, Motorola , Inc.. According to Tom, PTT technology provide a solid foundation to build and put in a position Motorola as a company that provides solutions for mobile operators and creates circumstances "must-do" (not to be missed) for consumers. " Sales in 2003 reached U.S. $ 27.1 billion. Motorola creates innovative technological solutions that benefit the people in the home, office and on the move. Motorola is also a progressive company that is run in accordance with ethical business practices, protecting the environment and supporting the communities in which Nokia operates. JAKARTA-Motorola, Inc.. a global leader in wireless communications, market penetration to 29 provinces in Indonesia to launch two new Motobus to conduct roadshows hellomoto. Motobus program was first launched in 2004. The tour this year aims to promote the use of mobile phones, especially to consumers who are outside of Jakarta. JAKARTA - PT Bank Permata (PT) with PT Motorola Indonesia and PT efit Media Technology cooperates publishing an e-Wallet Card Moroeward. This partnership was formally signed by Irma A. Zahiruddin (Director of Retail Banking of the Bank), Robert van Tilburg (Country Manager Nokia Indonesia) and Princess Rush (DirekturEfit). Bank as a company engaged in financial services continue to do the same work with business partners to continue to provide the best service to meet the needs of customer transactions, "said Irma, Friday (25/2) in Jakarta. This form of cooperation is the e-Wallet card issuing co-branded Visa Electron network that uses the name Motoreward Card. This card is only used as a member fronliners Motorola, are also used for the transfer of reward. "With the technology of automatic transfer service system PermataBank, fronliners Motorola may receive rewards transfers without the need to open a free account and monthly fees. In addition cardholders can also enjoy a variety of services such as ATM. Debit cards, Jewel T and others, "he said. To that end, Motorola Indonesia appointed as executor efit Media Technology program. "We are very proud and grateful to the Bank for its cooperation. We hope this can last well and thrive in the future, "ujarRobert. As of December 2004, the Bank had a net profit of Rp 622.7 billion. Total assets at end-2004 amounted to Rp 31.6 trillion. Meanwhile public funds that have been collected reached Rp 25.9 trillion as of December 2004. JAKARTA - PT Telkomsel, the mobile operator partly owned by PT Telkom Tbk, continues to innovate to provide the best facilities and advanced for its customers. After successfully introducing EDGE technology (Enhanced Data rates for GSM Evolution), operators now control more than 51 percent market share of cellular services in Indonesia, took Motorola and Microsoft launched the service. Windows on Telkomsel is a service that allows mobile subscribers of Telkomsel, especially corporations can access multimedia, web browsing and can manage personal information, e-mail with Microsoft Outlook connection. "With the software 'Windows Mobile' services through a network of General Packet Radio Services (GPRS) provides data communication through integrated solutions," said sales director of Telkomsel, Yuen Kuan Moon, pa-da launch a Windows service on Vodacom, new-baruini. GPRS-based mobile technology is a service that allows customers to send data and images in bulk. In addition, specialized services for Telkomsel subscribers can access corporate intranets his own company as well as other services such as corporate email, personal information management, as well as access to information from the TV station and the Yellow Pages. "The service is realized by a combination of software and Windows Mobile phones Motorola Mpx200 capable of creating sophisticated platform," he said. Director of Microsoft Indonesia, said Ari Kunwidodo windows mobile applications offered in this collaboration is the 2002 version, and the future it is also possible to switch to another application and more advanced features. Meanwhile, on the side of the phone is available, the operational manager of the Personal Mobile PT Motorolla, Agus Institution, said the current Windows services can be accessed on the new Vodacom Mpx200 phone. "But in the third quarter of 2004 will be re-releasing the two types of phones Mpx100, Mpx220 equipped Bluetooth, megapixel integrated camera. So that applications that currently there is not wasted because it can be upgraded, "Applied katanya.Siap president director of PT Telkomsel, Bajoe Narbito, says it has held a GPRS technology in about 80 percent of Telkomsel's GSM network which now has to cover about 85 percent of the population in Indonesia. "With the ownership of the largest cellular network in Indonesia indicates that the service is ready to be applied," said Bajoe adding, the number of Telkomsel currently menapai 10.2 million, and predicted the end of 2004 could reach 14 million. Added, in 2004, PT Telkomsel also spend about 600 million U.S. dollars which the majority of services to increase coverage, increase network capacity and implementation of mobile technology-based Enhanced Data for GSM Evolution (EDGE). The number of Base Transceiver Station (BTS) Telkomsel currently at 5.4.950 base stations will be built and in 2004 as many as 1400 to 1600 units of new base stations. Telkomsel is a company whose shares are owned by PT Telkom Tbk (65 per cent) and Singapore Telecom (SingTel) 35 percent. Number of Telkomsel currently reaches more than 9.9 million customers, or reached 52 percent market share in the Indonesian mobile. Operator with the largest network in Indonesia using dual band (900 and 1800) that has served about 85 percent of the population, or nearly more than 500 major cities in thousands of districts in Indonesia.
Objective Motorola management will understand their true needs of Information Technology. With advantages in terms of technology, they realize that they can make Motorola as a leader in the mobile phone world. The first product is a car radio made in 1930, and the researchers they began to do research that gave birth to the product named the handie-talkie that is designed specifically for members of the U.S. military. With technology advancing so rapidly that Motorola was dedicated to making the communication can be done anytime and anywhere. Car radio telephone company provides an opportunity for Motorola to help people communicate with each other. Beginning in 1946, when the radio telephone services are run in the United States, the company produces the car radio telephone that supports two-way radio communication. Due to the limited number of frequencies existence, then this car telephone can only be done occasionally and finally the use of these communication tools also raises several other issues such as the caller waits for a response too long. Plus the radio path can not be used again in the area due to interference from high-powered radio station. As the rapid development that occurs at Motorola, then even more incentive to do research to be able to realize a seamless communication. At the time of the study, the experts realized that the potential of information technology to promote the progress of the communication system. The company also has a very big idea that communication can evolve not only by making a cordless phone, but also to redesign systems and infrastructure to support it. Motorola Teams also have to prove to the Federal Communications Commission (FCC) that the system can be combined with mobile phone. But they do not have much time enough. Making the first cordless phone in the world is a very big challenge. No one had ever imagined let alone seen it, so there is not anything that can be used as a reference or comparison. One of the officials named in Motorola's Martin Cooper calling the directors of the company are Rudy Krolopp design and all his team for designing the shape of the mobile phone tersebut.Dalam 6 weeks time 3-dimensional model of the mobile phone should have been made and the prototype will be used at the meeting to present the FCC. The idea was obtained at the time of disebuah dinner restaurant. Krolopp says "We called it a shoe phone, Because It sort of looked a little bit like a boot". The team also worked hard to make that idea into a prototype. And in February 1973 the Motorola DynaTAC has finished producing (Dynamic Adaptive Total Area Coverage), which is the prototype of a portable telephone. But the challenge for Motorola does not stop here, they have to design a large commercial area of the system so that their products can be used.
DynaTAC cellular system should allow its use can be done even if the user moves - moving place. To realize it needed an innovative technicians. Plus Motorola should make a large-capacity system that can be used by a mobile phone and a portable car phone. The technicians also work systematically to be able to make their products can be used with either. And on 21 September 1983, Motorola made history when the FCC approved the DynaTAC 8000X phone as the first mobile phone in the world. After nearly 10 years and less investment of U.S. $ 100 million, Motorola's commitment to developing innovative mobile technologies and a revolution for communications and information technology industry is also changing the way of life for all humans in this world. Pressing expenses of $ 3 billion within 3 years
Background Since Motorola was founded in 1928, Motorola has established itself with the image as an innovative company. Motorola is one company that integrates technology roadmaps, six sigma quality, and cycle-time reduction of 10x in the manufacturing process. But in 2000, when the purchasing power of the technology decreases, motorola only get revenue of $ 27miliar without the slightest benefit to the company. Seeing these conditions, management of Motorola made the decision very saulit is closing some factories, lay off a number of employees, and sell some units bisinisnya. Motorola further focus its strategy towards e-business to remind returning corporate profits. Then came the concept of the so-called Digital Six Sigma, encompasses some new things such as web-based training tools, modeling and simulation tools, digitized process compliance, and quality-measurement tools. To run this new concept at the same time lead, Chris Galvin, CEO of Motorola in 2002, bringing Mike Fenger, who has led the application of Six Sigma and e-business strategy at General Electric's Lighting Division. Fenger main objective is to reduce costs by $ 3 billion over three years.
Challenge
Working
with a decentralized environment, Motorola always give the team
leadership in every sector of freedom on how they carry out their
respective duties. However,
Digital Six Sigma success is determined by how each sector collaborate
well, and the historical autonomy of each sector at Motorola make this a
challenge that must be resolved first.
"This
is part of our efforts to see not only how our products will be
accepted by the market, but how the process of making the products made
by our employees." Said David Jarvis, deputy head of the IT division
unit mobile devices.
"I spend much of my time in culture change," said Fenger. "Every time you start a new concept, you will see that the employees will look different than usual. Some will oppose vocally, and others may be waiting until it fails with the concept itself. And you have to find people who actually agree with that concept and can help to execute the concept correctly. "
As
part of Motorola's new management concepts, Fenger formed Synergy Teams
are made up of people who are expert in any business process that exist
in Motorola, as customer sevice and support, logistics, sourcing,
supply chain, and new product introduction.
Motorola
then invited some consultants Cisco Systems Internet Business Solutions
Group (IBSG) to work in the team at the customer care process. Karen
Hamilton, senior director, personal communication sector, service and
support at Motorola said "We can look back on the roadmap that we have
made earlier vs. the things we had never thought of before, and then we
look for weaknesses, strengths, and opportunities of these things. "
Cisco
IBSG also worked with Bob Chan, deputy head of the IT division for
personal communication Motorola Asia, in some cases in China where
Motorola is focused on improving customer satisfaction and loyalty.
Solutions Cisco IBSG identified several issues related to customer care-busniess-to-business (B2B) support, field service B2B and business-to-consumer (B2C) support. "Cisco did a remarkable job in the identification," said Fenger. "They showed us how we should evaluate a call center, what should we focus on, and what opportunities that might occur. It really helped us because they can understand our problems and look at it from an external perspective, giving us beberpa comparison of the data, and help us solve the problem in detail. Furthermore motorola team attend Cisco Executive Briefing Center (EBC) in San Jose to learn more about best practices in the industry. "As a company, we are at a different level from what is discussed here, and this is good for the sake of the maturity of the company" said Hamilton. "They menjukkan how customer self-service should evolve." Cisco IBSG consultants also demonstrates how Motorola can take advantage of the networking and the web in the area of service and support to implement automated contract management, software downloads, update product specifications, and requirements gathering for reomote monitoring and support. "Cisco guide us in the right direction, strengthening our future roadmap, and accelerate the implementation of some things" said Hamilton.
Result In 2005, Motorola managed to achieve that goal is to save expenses of $ 3miliar by Digital Six Sigma concepts. Some of the things that makes the Motorola achieving these goals is • B2B support - the automation of several critical areas, including expenditure management, and software downloads. • B2B field service - Using the web-based to increase revenue and reduce expenditure in terms of service and support. • B2C support - Increase revenue through support cutomer support better, and also increase customer loyalty towards the company
Solutions Cisco IBSG identified several issues related to customer care-busniess-to-business (B2B) support, field service B2B and business-to-consumer (B2C) support. "Cisco did a remarkable job in the identification," said Fenger. "They showed us how we should evaluate a call center, what should we focus on, and what opportunities that might occur. It really helped us because they can understand our problems and look at it from an external perspective, giving us beberpa comparison of the data, and help us solve the problem in detail. Furthermore motorola team attend Cisco Executive Briefing Center (EBC) in San Jose to learn more about best practices in the industry. "As a company, we are at a different level from what is discussed here, and this is good for the sake of the maturity of the company" said Hamilton. "They menjukkan how customer self-service should evolve." Cisco IBSG consultants also demonstrates how Motorola can take advantage of the networking and the web in the area of service and support to implement automated contract management, software downloads, update product specifications, and requirements gathering for reomote monitoring and support. "Cisco guide us in the right direction, strengthening our future roadmap, and accelerate the implementation of some things" said Hamilton.
Result In 2005, Motorola managed to achieve that goal is to save expenses of $ 3miliar by Digital Six Sigma concepts. Some of the things that makes the Motorola achieving these goals is • B2B support - the automation of several critical areas, including expenditure management, and software downloads. • B2B field service - Using the web-based to increase revenue and reduce expenditure in terms of service and support. • B2C support - Increase revenue through support cutomer support better, and also increase customer loyalty towards the company
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